It Can't Last Forever


1h 8m 1937

Film Details

Also Known As
With Kind Regards
Genre
Comedy
Crime
Release Date
Jul 15, 1937
Premiere Information
not available
Production Company
Columbia Pictures Corp. of California, Ltd.
Distribution Company
Columbia Pictures Corp. of California, Ltd.
Country
United States

Technical Specs

Duration
1h 8m
Sound
Mono
Color
Black and White
Theatrical Aspect Ratio
1.37 : 1
Film Length
7 reels

Synopsis

Russ Matthews and Al Tinker are theatrical agents whose clientele is made up of second-rate acts. However, one client, Dr. Fothergill, "The Master Mind," has promise if only his predictions could be proven accurate. Russ hires Louis, a professional burglar, to steal the famous Sultana Pearl. Then, Russ arranges a press conference for Fothergill to announce the whereabouts of the gem. However, Fothergill arrives drunk, and Russ dons a magician's costume and poses as the Master Mind, who then tells the police where to find the jewel. Then, Russ stages a horse-race hoax. Cindy Wilson, a reporter for the Chronicle discovers the ruse, but when Russ threatens her editor, Fulton, with a libel suit, she is forced to drop the story until she has further proof, and is assigned to do a human interest story on Fothergill. Fothergill gains popularity, and unknown to Russ, a mobster, Cronin, acquires the fan mail addressed to him. Cronin then swindles the fans into crooked stock deals. Carol gets wind of the scheme and threatens to expose Russ, who later learns that Fothergill sold his mail to Cronin. Russ tries to discredit Fothergill, but his plan backfires when, at a boxing match, the underdog, Torpedo Hansen, upsets his opponent just as Fothergill predicted. When Carol finds the dejected Russ, she realizes he is innocent. Russ returns to his apartment to find Cronin, who tells him to leave the racket alone. Meanwhile, Carol has gone to the police, and during his next broadcast, Fothergill asks his fans to visit and gives them Cronin's description. The resulting mob allows Cronin to be apprehended, and after Carol phones in her scoop, she and Russ hide together from the crowd in a telephone booth.

Film Details

Also Known As
With Kind Regards
Genre
Comedy
Crime
Release Date
Jul 15, 1937
Premiere Information
not available
Production Company
Columbia Pictures Corp. of California, Ltd.
Distribution Company
Columbia Pictures Corp. of California, Ltd.
Country
United States

Technical Specs

Duration
1h 8m
Sound
Mono
Color
Black and White
Theatrical Aspect Ratio
1.37 : 1
Film Length
7 reels

Articles

Marc Lawrence (1910-2005)


With his sharp glare, pockmarked cheeks, clipped speech pattern and menacing air, Marc Lawrence had certainly carved a reputation for himself as one of the screen's finest character actors for villainous roles. Lawrence, whose career was harmed by the Hollywood blacklist in the '50s, died of natural causes on November 27 at his home in Palm Springs. He was 95.

Born Max Goldsmith on February 17, 1910, in the Bronx, Lawrence had his heart set on a career in drama right out of high school. He enrolled at City College of New York to study theatre, and in 1930, he worked under famed stage actress Eva Le Gallienne. Anxious for a career in movies, Lawrence moved to Hollywood in 1932 and found work immediately as a contract player with Warner Bros. (an ideal studio for the actor since they specialized in crime dramas). He was cast as a heavy in his first film, If I Had a Million (1932). Although his first few parts were uncredited, Lawrence's roles grew more prominent: a sinister henchman in the Paul Muni vehicle in Dr. Socrates (1935); a conniving convict aiding Pat O'Brien in San Quentin (1937); a menacing thug stalking Dorothy Lamour in Johnny Apollo (1940); the shrewdly observant chauffeur in Alan Ladd's breakthrough hit This Gun For Hire (1942); and one of his most memorable roles as Ziggy, a fedora wearing mobster in the Bogart-Bacall noir classic Key Largo (1948).

Lawrence, when given the opportunity, could play against type: as the prosecuting attorney challenging Tyrone Power in Brigham Young (1940); a noble aristocrat in the Greer Garson-Walter Pidgeon period opus Blossoms in the Dust; and most impressively, as a deaf mute simpleton in the rustic drama The Shepherd of the Hills (both 1941). Better still was Lawrence's skill at comedy, where his deadpan toughness worked terrifically as a straight man against the likes of Joe E. Brown in Beware Spooks (1939); Abbott and Costello in Hit the Ice (1943); Penny Singleton in Life with Blondie (1945); and Bob Hope in My Favorite Spy (1951).

After that, Lawrence's career took a turn downward spin when he was labeled a communist sympathizer during the Hollywood witch hunts of the early '50s. He was exiled in Europe for a spell (1951-59), and when he came back, the film industry turned a blind eye to him, but television overcompensated for that. Here he played effective villains (what else?) in a series of crime caper programs: Peter Gunn, Johnny Staccato, The Untouchables, Richard Diamond, Private Detective; and eventually made a welcome return to the big screen as a returning exiled gangster in William Asher's underrated mob thriller Johnny Cool (1963).

It wasn't long before Lawrence found himself back in the fray playing in some big box-office hits over the next two decades: Diamonds Are Forever (1971), The Man with the Golden Gun (1974), Marathon Man (1976), Foul Play (1978); and The Big Easy (1987). Sure he was cast as a gangster, but nobody could play a rough and tumble mob boss with more style or conviction.

Interestingly, one of his finest performances in recent years was in television, as a severely ill old man unwilling to accept his fate in a fourth season episode of ER (1997-98). His last screen role was just two years ago, as a nimble minded VP in Looney Tunes: Back in Action (2003).

In 1991, Lawrence published a memoir about his venerable career, Long Time No See: Confessions of a Hollywood Gangster that received much critical acclaim. He has also developed a cult following due to his appearances in such offbeat items as From Dusk to Dawn and Pigs aka Daddy's Deadly Darling, the 1972 horror film he directed and starred in with his daughter Toni. He is survived by his wife, Alicia; two children from a previous marriage, Toni and Michael; and a stepdaughter Marina.

by Michael T. Toole
Marc Lawrence (1910-2005)

Marc Lawrence (1910-2005)

With his sharp glare, pockmarked cheeks, clipped speech pattern and menacing air, Marc Lawrence had certainly carved a reputation for himself as one of the screen's finest character actors for villainous roles. Lawrence, whose career was harmed by the Hollywood blacklist in the '50s, died of natural causes on November 27 at his home in Palm Springs. He was 95. Born Max Goldsmith on February 17, 1910, in the Bronx, Lawrence had his heart set on a career in drama right out of high school. He enrolled at City College of New York to study theatre, and in 1930, he worked under famed stage actress Eva Le Gallienne. Anxious for a career in movies, Lawrence moved to Hollywood in 1932 and found work immediately as a contract player with Warner Bros. (an ideal studio for the actor since they specialized in crime dramas). He was cast as a heavy in his first film, If I Had a Million (1932). Although his first few parts were uncredited, Lawrence's roles grew more prominent: a sinister henchman in the Paul Muni vehicle in Dr. Socrates (1935); a conniving convict aiding Pat O'Brien in San Quentin (1937); a menacing thug stalking Dorothy Lamour in Johnny Apollo (1940); the shrewdly observant chauffeur in Alan Ladd's breakthrough hit This Gun For Hire (1942); and one of his most memorable roles as Ziggy, a fedora wearing mobster in the Bogart-Bacall noir classic Key Largo (1948). Lawrence, when given the opportunity, could play against type: as the prosecuting attorney challenging Tyrone Power in Brigham Young (1940); a noble aristocrat in the Greer Garson-Walter Pidgeon period opus Blossoms in the Dust; and most impressively, as a deaf mute simpleton in the rustic drama The Shepherd of the Hills (both 1941). Better still was Lawrence's skill at comedy, where his deadpan toughness worked terrifically as a straight man against the likes of Joe E. Brown in Beware Spooks (1939); Abbott and Costello in Hit the Ice (1943); Penny Singleton in Life with Blondie (1945); and Bob Hope in My Favorite Spy (1951). After that, Lawrence's career took a turn downward spin when he was labeled a communist sympathizer during the Hollywood witch hunts of the early '50s. He was exiled in Europe for a spell (1951-59), and when he came back, the film industry turned a blind eye to him, but television overcompensated for that. Here he played effective villains (what else?) in a series of crime caper programs: Peter Gunn, Johnny Staccato, The Untouchables, Richard Diamond, Private Detective; and eventually made a welcome return to the big screen as a returning exiled gangster in William Asher's underrated mob thriller Johnny Cool (1963). It wasn't long before Lawrence found himself back in the fray playing in some big box-office hits over the next two decades: Diamonds Are Forever (1971), The Man with the Golden Gun (1974), Marathon Man (1976), Foul Play (1978); and The Big Easy (1987). Sure he was cast as a gangster, but nobody could play a rough and tumble mob boss with more style or conviction. Interestingly, one of his finest performances in recent years was in television, as a severely ill old man unwilling to accept his fate in a fourth season episode of ER (1997-98). His last screen role was just two years ago, as a nimble minded VP in Looney Tunes: Back in Action (2003). In 1991, Lawrence published a memoir about his venerable career, Long Time No See: Confessions of a Hollywood Gangster that received much critical acclaim. He has also developed a cult following due to his appearances in such offbeat items as From Dusk to Dawn and Pigs aka Daddy's Deadly Darling, the 1972 horror film he directed and starred in with his daughter Toni. He is survived by his wife, Alicia; two children from a previous marriage, Toni and Michael; and a stepdaughter Marina. by Michael T. Toole

Quotes

Trivia

Notes

The working title for this film was With Kind Regards.