"Remember when characters had names like Angel, Gangrene, Dirty Denny, Speed, Joint, Firewater, Acid and Lizard? Yes, I'm talking about the grand old days of the biker movie, when cycle gangs ruled America's drive-ins with their hard-driving, beer-swilling, leather-coated tales of rebellion and violence, and the movie-going public flocked to watch them break society's rules."
Steve Puchalski, Slimetime

All biker flicks are the bastard children of The Wild One. Produced by Stanley Kramer as a vehicle for Marlon Brando, the 1953 Columbia release put a fictive spin on a widely-publicized motorcycle rally that got violently out of hand in the northern California town of Hollister in July 1947. Despite this prestigious kick start, the biker subgenre only became a going concern after the success of Roger Corman's The Wild Angels in 1966. (The script by Corman and Charles Griffith, with an uncredited assist from Peter Bogdanovich and Polly Platt, was inspired by Life magazine's coverage of the funeral of Sacramento Hells Angels chieftain James "Mother" Miles in January of that year.) Leather-clad "trick-riders" had appeared in plenty of films in the interim but were rarely the focus of attention. In American International Pictures' "Beach Party" films, Eric von Zipper's leather-on-leather Ratz were comic foils for clean-cut Frankie Avalon and his whitebread brethren. It took the maverick Corman to see life through a biker's eyes. Shot for $360,000 as All the Fallen Angels, the film featured Peter Fonda (a last minute replacement for West Side Story [1961] star George Chakiris, who balked at having to ride a Harley) and Bruce Dern as gypsy riders wanting "to be free and to ride (their) machines without being hassled by the Man." Working as a production assistant to Corman, Jack Nicholson came up with the more marketable title and The Wild Angels, which opened the 1966 Venice Film Festival, went on to gross $10 million.

Independent producers rallied to cash in on that success. Bruce Dern's manager, Martin B. Cohen, quickly set up The Rebel Rousers (1970) for himself to direct, with prominent lead roles for both Dern and his then-wife Diane Ladd. Dern lobbied for the casting of Jack Nicholson, whom he had met in Martin Landau's acting class. Nicholson was despondent over the failure of his marriage to actress Sandra Knight and frustrated that the two westerns he had produced for director Monte Hellman in 1965 -- Ride the Whirlwind and The Shooting -- had been rejected by Corman. Written quickly by Martin Cohen with Michael Kars and New York playwright Abe Polsky, The Rebel Rousers shuffles Orson Welles' Touch of Evil (1958) with Howard Hawks' Rio Bravo (1959), pitting a middle-aged architect (Cameron Mitchell) and his expectant girlfriend (Ladd was pregnant at the time with daughter Laura Dern) against a biker gang led by the volatile partnership of Dern and Nicholson. Fourth-billed, Nicholson doesn't utter an intelligible line of dialogue until forty-five minutes in but is never less than eye-catching in striped Hamburglar pants and a black watch cap similar to one he'd wear in Milos Forman's One Flew Over the Cuckoo's Nest (1975). Despite the participation of three credited writers, the dialogue feels improvised and is largely unmemorable, save for the jarring use of the word "abortion," betraying a frankness possible only in the demilitarized zone of exploitation cinema.

More interesting than the plot of The Rebel Rousers is the backstory of its parent company, Paragon International Pictures. Paragon squeaked out just three films in its short existence, all of which took years to reach cinemas. Both Bud Townsend's Nightmare in Wax (which starred Cameron Mitchell in a down market spin on The Phantom of the Opera filmed at the Hollywood Wax Museum) and Al Adamson's The Blood of Dracula's Castle (which featured Hollywood horror legend John Carradine, albeit as Dracula's butler) were made in 1966 but neither found proper distribution until the summer of 1969, at which time they were paired for drive-in dates by Crown International.

Both films were produced by Martin Cohen and written by Rex Carlton. Carlton executive produced The Rebel Rousers and had earlier produced and cowritten the original story for Joseph Green's 1962 schlock classic The Brain That Wouldn't Die. Carlton was said to have borrowed heavily for Paragon from the Mafia and it was his inability to repay those substantial loans (coupled with a bungled effort to sell Blood of Dracula's Castle to Paramount) that led to his suicide in the bathtub of a Sunset Strip hotel in May 1968. Jack Nicholson went from the ignominy of The Rebel Rousers to a better role in AIP's Hells Angels on Wheels (1967), which was endorsed by Hells Angels frontman Sonny Barger. It was only after Nicholson's Academy Award® nominated appearance in Dennis Hopper's Easy Rider (1969) that The Rebel Rousers won a proper theatrical release, in April 1970.

Director: Martin B. Cohen
Producer: Dascha Auberbach, Martin B. Cohen, Rex Carlton
Writers: Martin B. Cohen, Abe Polsky, Michael Kars
Music: William Loose
Cinematography: László Kovács, Glen R. Smith
Editor: George W. Brooks
Cast: Cameron Mitchell (Paul Collier), Diane Ladd (Karen), Bruce Dern (J. J.), Jack Nicholson (Bunny), Harry Dean Stanton, Neil Burstyn, Earl Finn, Philip Carey (The Rebel Rousers), Robert Dix (Miguel), John "Bud" Cardos, Jim Logan, Sid Lawrence, Johnny Cardos (Townspeople).
C-77m.

by Richard Harland Smith