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The working titles of this film were The George Gobel Comedy, The Gobel Story and The Lady Eve. According to Variety, the production company Gomalco was owned by the film's star, George Gobel, and his partner, David P. O'Malley. The Birds and the Bees marked Gobel's feature film debut and one of only two films in which he played the lead. (For information on Gobel's other starring role, please consult the entry below for the 1958 RKO production I Married a Woman). At the time of the film's production, Gobel, known as "Lonesome George Gobel," was a major television comedian, having starred in his own network variety show since 1954. According to a Hollywood Reporter news item, Gobel had the highest rated show on the NBC network when The Birds and the Bees began production. According to the file on the film in the MPAA/PCA Collection at the AMPAS Library, Paramount submitted the song "The Songs I Sing" (music by Walter Scharf, lyrics by Don Hartman) for approval for use in The Birds and the Bees, but it was not performed in the released film.
Hollywood Reporter news items and production charts include John Daly, Hal Rand, Jim Larrett, Torben Meyer, Joan Corbett, Arthur Lovejoy, Sally Jane Bruce, Louis Sorrano, Helen Spring, John Marshall, Jack Peconic, George Peconic, Woody Strode, Carleton Young, Francis Sanford, Mike Winkleman, Caroline Craig and Mary Ellen Gleason in the cast, but their appearance in the released film has not been confirmed. The Birds and the Bees opened with a series of invitational premieres in thirty-two key cities throughout the country on March 20, 1956, according to Hollywood Reporter. The film is a remake of the 1941 Paramount film The Lady Eve, which starred Henry Fonda and Barbara Stanwyck under the direction of Preston Sturges (see AFI Catalog of Feature Films, 1941-50). Sturges, who wrote the screenplay for The Lady Eve, is credited as co-author of the screenplay of The Birds and the Bees, though, according to modern sources, he had no direct participation in the 1956 film. Both films were produced by Paul Jones.