Madison Avenue


1h 34m 1962

Film Details

Release Date
Jan 1962
Premiere Information
Los Angeles opening: 10 Jan 1962
Production Company
Twentieth Century--Fox Film Corp.
Country
United States
Screenplay Information
Based on the novel The Build-up Boys by Jeremy Kirk (New York, 1951).

Technical Specs

Duration
1h 34m
Sound
Mono (Westrex Recording System)
Color
Black and White
Theatrical Aspect Ratio
2.35 : 1

Synopsis

Clint Lorimer, New York advertising executive, loses his job when his boss, J. D. Jocelyn, learns he is planning to steal a profitable dairy account and start his own business. Infuriated, Clint decides to have his revenge by promoting a small dairy, Cloverleaf, into a powerful force in the milk world. He persuades Peggy Shannon, a young journalist, to write about the firm; transforms Anne Tremaine, the dowdy, unsuccessful advertising executive who handles the Cloverleaf account, into an attractive and dynamic businesswoman; and inflates the ego of Harvey Ames, Cloverleaf's ineffectual president. All goes well until Peggy becomes tired of being used and writes an exposé of Clint's methods. Moreover, Anne, disillusioned about Clint's prospects as a bridegroom, spurns him. Clint then learns that a missile project he once worked on for J. D. has been reactivated, and he proves himself sufficiently clever to trick J. D. into reinstating him and to persuade Peggy to give him another chance.

Film Details

Release Date
Jan 1962
Premiere Information
Los Angeles opening: 10 Jan 1962
Production Company
Twentieth Century--Fox Film Corp.
Country
United States
Screenplay Information
Based on the novel The Build-up Boys by Jeremy Kirk (New York, 1951).

Technical Specs

Duration
1h 34m
Sound
Mono (Westrex Recording System)
Color
Black and White
Theatrical Aspect Ratio
2.35 : 1

Articles

Eddie Albert (1906-2005)


Eddie Albert, a versatile film and television actor whose career spanned over seven decades, and who will forever be cherished by pop culture purists for his role as Oliver Douglas, that Manhattan attorney who sought pleasures from the simple life when he bought a rundown farm in the long-running sitcom Green Acres, died of pneummonia on May 26, at his Pacific Palisades home. He was 99.

The son of a real estate agent, Albert was born Edward Albert Heimberger in Rock Island, Ill., on April 22, 1906. His family relocated to Minneapolis when he was still an infant. Long entralled by theatre, he studied drama at the University of Minnesota. After years of developing his acting chops in touring companies, summer stock and a stint with a Mexican circus, he signed a contract with Warner Bros. and made his film debut in Brother Rat (1938). Although hardly a stellar early film career, he made some pleasant B-pictures, playing slap happy youths in Brother Rat and a Baby (1940), and The Wagons Roll at Night (1941).

His career was interrupted for military service for World War II, and after his stint (1942-45), he came back and developed a stronger, more mature screen image: Smash-Up: The Story of a Woman (1947); Carrie (1952); his Oscar® nominated turn as the Bohemian photographer friend of Gregory Peck in Roman Holiday (1953); a charming Ali Hakim in Oklahoma (1955); and to many critics, his finest hour as an actor, when he was cast unnervingly against type as a cowardly military officer whose lack of commitment to his troops results in their deaths in Attack! (1956).

As he settled into middle-age, Albert discovered belated fame when he made the move to Hooterville. For six seasons (1965-71), television viewers loved Eddie Albert as Oliver Wendal Douglas, the bemused city slicker who, along with his charming wife Lisa (Eva Gabor), takes a chance on buying a farm in the country and dealing with all the strange characters that come along their way. Of course, I'm talking about Green Acres. If he did nothing else, Alberts proved he could be a stalwart straight man in the most inane situations, and pull it off with grace.

After the run of Green Acres, Albert found two of his best roles in the late stages of his career that once again cast him against his genial, good-natured persona: the fiercly overprotective father of Cybill Shepherd in The Heartbreak Kid (1972), for which he earned his second Oscar® nomination; and the sadistic warden in Robert Aldrich's raucous gridiron comedy The Longest Yard (1974). Soon, Albert was in demand again, and he had another hit series, playing a retired police officer who partners with a retired con artist (Robert Wagner) to form a detective agency in Switch (1975-78).

The good roles slowed down slightly by the dawn of the '80s, both film: The Concorde: Airport '79 (1979), How to Beat the High Co$t of Living (1980), Take This Job and Shove It (1981); and television: Highway to Heaven, Murder, She Wrote, Thirtysomething, offered him little in the way of expansion. Yet, Albert spent his golden years in a most admirable fashion, he became something of activist for world health and pollution issues throughout the latter stages of his life. It is widely acknowledged that International Earth Day (April 22) is honored on his birthday for his tireless work on environemental matters. Albert was married to famed hispanic actress Margo (1945-85) until her death, and is survived by his son, actor Edward Albert, a daughter, and two granddaughters.

by Michael T. Toole
Eddie Albert (1906-2005)

Eddie Albert (1906-2005)

Eddie Albert, a versatile film and television actor whose career spanned over seven decades, and who will forever be cherished by pop culture purists for his role as Oliver Douglas, that Manhattan attorney who sought pleasures from the simple life when he bought a rundown farm in the long-running sitcom Green Acres, died of pneummonia on May 26, at his Pacific Palisades home. He was 99. The son of a real estate agent, Albert was born Edward Albert Heimberger in Rock Island, Ill., on April 22, 1906. His family relocated to Minneapolis when he was still an infant. Long entralled by theatre, he studied drama at the University of Minnesota. After years of developing his acting chops in touring companies, summer stock and a stint with a Mexican circus, he signed a contract with Warner Bros. and made his film debut in Brother Rat (1938). Although hardly a stellar early film career, he made some pleasant B-pictures, playing slap happy youths in Brother Rat and a Baby (1940), and The Wagons Roll at Night (1941). His career was interrupted for military service for World War II, and after his stint (1942-45), he came back and developed a stronger, more mature screen image: Smash-Up: The Story of a Woman (1947); Carrie (1952); his Oscar® nominated turn as the Bohemian photographer friend of Gregory Peck in Roman Holiday (1953); a charming Ali Hakim in Oklahoma (1955); and to many critics, his finest hour as an actor, when he was cast unnervingly against type as a cowardly military officer whose lack of commitment to his troops results in their deaths in Attack! (1956). As he settled into middle-age, Albert discovered belated fame when he made the move to Hooterville. For six seasons (1965-71), television viewers loved Eddie Albert as Oliver Wendal Douglas, the bemused city slicker who, along with his charming wife Lisa (Eva Gabor), takes a chance on buying a farm in the country and dealing with all the strange characters that come along their way. Of course, I'm talking about Green Acres. If he did nothing else, Alberts proved he could be a stalwart straight man in the most inane situations, and pull it off with grace. After the run of Green Acres, Albert found two of his best roles in the late stages of his career that once again cast him against his genial, good-natured persona: the fiercly overprotective father of Cybill Shepherd in The Heartbreak Kid (1972), for which he earned his second Oscar® nomination; and the sadistic warden in Robert Aldrich's raucous gridiron comedy The Longest Yard (1974). Soon, Albert was in demand again, and he had another hit series, playing a retired police officer who partners with a retired con artist (Robert Wagner) to form a detective agency in Switch (1975-78). The good roles slowed down slightly by the dawn of the '80s, both film: The Concorde: Airport '79 (1979), How to Beat the High Co$t of Living (1980), Take This Job and Shove It (1981); and television: Highway to Heaven, Murder, She Wrote, Thirtysomething, offered him little in the way of expansion. Yet, Albert spent his golden years in a most admirable fashion, he became something of activist for world health and pollution issues throughout the latter stages of his life. It is widely acknowledged that International Earth Day (April 22) is honored on his birthday for his tireless work on environemental matters. Albert was married to famed hispanic actress Margo (1945-85) until her death, and is survived by his son, actor Edward Albert, a daughter, and two granddaughters. by Michael T. Toole

Quotes

Trivia

Notes

Filmed in 1960.

Miscellaneous Notes

Released in United States Winter February 1962

CinemaScope

Released in United States Winter February 1962