I'll Never Forget What's 'Is Name


1h 39m 1968

Brief Synopsis

Advertising golden boy Andrew Quint is fed up with his fabulously successful life. In very dramatic fashion, he quits his job to return to writing for a small literary magazine. He wants to leave his former life behind, going as far as saying good-bye to his wife and mistresses. He finds, however, that it's not so easy to escape the past.

Film Details

Release Date
Jan 1968
Premiere Information
New York opening: 14 Apr 1968
Production Company
Scimitar Films Ltd.; Universal Pictures, Ltd.
Distribution Company
Regional Film Distributors
Country
United Kingdom
Location
London, England, United Kingdom; Cambridge, England, United Kingdom

Technical Specs

Duration
1h 39m
Sound
Mono
Color
Color (Technicolor)
Theatrical Aspect Ratio
1.85 : 1

Synopsis

Carrying an ax over his shoulder, television commercials director Andrew Quint marches through the streets of London, enters his office, smashes his desk, and resigns from his job. Disenchanted with the superficiality of his work and his life, which he disspiritedly shares with his wife, Louise, and two mistresses, he decides to return to the small literary magazine which began his post-Cambridge University career. Instead of providing the refuge of a simple life, however, the magazine, edited by Quint's old friend Nicholas, proves to be just another version of modern conformity. Even an affair with Georgina, the office secretary, does not ease Quint's anxiety. After the magazine is bought by his former boss, Jonathan Lute, Quint agrees to return to the advertising organization and make one last commercial. When Georgina is killed in an automobile accident, Quint attempts to devastate the merchandizers with a bitter attack on advertising values, but even this effort backfires; the film wins first prize at an annual commercials festival.

Film Details

Release Date
Jan 1968
Premiere Information
New York opening: 14 Apr 1968
Production Company
Scimitar Films Ltd.; Universal Pictures, Ltd.
Distribution Company
Regional Film Distributors
Country
United Kingdom
Location
London, England, United Kingdom; Cambridge, England, United Kingdom

Technical Specs

Duration
1h 39m
Sound
Mono
Color
Color (Technicolor)
Theatrical Aspect Ratio
1.85 : 1

Quotes

Get out of here, you fucking bastard!
- Josie
What are you going to do, anyway?
- Jonathan Lute
I'm going to find an honest job.
- Andrew Quint
Silly boy. There aren't any.
- Jonathan Lute

Trivia

The film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White that implied oral sex. Universal distributed the film through a subsidiary that was not a signatory to the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code and its replacement with a ratings system.

Often named as the first film to use the word "fuck" in its dialogue (see quotes). Another contender is Ulysses (1967) released the same year.

Notes

Location scenes filmed in London and Cambridge. Opened in London in December 1967.

Miscellaneous Notes

Released in United States Spring April 14, 1968

Released in United States Spring April 14, 1968