It Pays to Advertise


1919

Film Details

Release Date
Nov 23, 1919
Premiere Information
not available
Production Company
Famous Players-Lasky Corp.
Distribution Company
Famous Players-Lasky Corp.; Paramount-Artcraft Pictures
Country
United States
Screenplay Information
Based on the play It Pays to Advertise by Roi Cooper Megrue, Walter Hackett (New York, 8 Sep 1914).

Technical Specs

Sound
Silent
Color
Black and White
Film Length
5 reels

Synopsis

When wealthy Cyrus Martin, known as "the soap king," cannot induce his pleasure-loving son Rodney to work, he arranges for his pretty stenographer, Mary Grayson, to attract Rodney so that he will have to work to be able to court her. When Mary and Rodney fall in love and decide to marry, however, Cyrus angrily disinherits Rodney. With Mary and Ambrose Peale, a theatrical agent, Rodney opens a business and begins to advertise without a product. After he buys his father's soap and successfully packages it with his own label, Cyrus tries to buy out the company for $50,000, but he cancels the deal when he discovers that the soap came from his own factories. Meanwhile, Rodney, not knowing of the cancellation, has written a $25,000 check. To protect him, Cyrus secretly has a Marshall Field department store representative give Rodney a phony order, but when the soap sells well because of Rodney's advertising, and the store places more orders, Cyrus deals with Rodney, who now marries Mary.

Film Details

Release Date
Nov 23, 1919
Premiere Information
not available
Production Company
Famous Players-Lasky Corp.
Distribution Company
Famous Players-Lasky Corp.; Paramount-Artcraft Pictures
Country
United States
Screenplay Information
Based on the play It Pays to Advertise by Roi Cooper Megrue, Walter Hackett (New York, 8 Sep 1914).

Technical Specs

Sound
Silent
Color
Black and White
Film Length
5 reels

Quotes

Trivia

Notes

The film was remade by Paramount-Publix in 1931, with Norman Foster and Carole Lombard starring and Frank Tuttle directing.