The Merchants of Cool
Brief Synopsis
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Investigates the role of the creators and sellers of popular culture, who have made teenagers the hottest consumer demographic in the United States. Among the questions posed and examined by this documentary: Are these marketers merely reflecting a growing coarseness in teen culture, or have they he
Cast & Crew
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Barak Goodman
Director
Ann Powers
Todd Cunningham
Douglas Rushkoff
Mark Crispin Miller
Dee Dee Gordon
Film Details
Also Known As
138 Billion-Dollar Teen, The, Frontline (02/27/01), Merchants of Cool
Genre
Documentary
Release Date
2001
Technical Specs
Duration
60m
Synopsis
Investigates the role of the creators and sellers of popular culture, who have made teenagers the hottest consumer demographic in the United States. Among the questions posed and examined by this documentary: Are these marketers merely reflecting a growing coarseness in teen culture, or have they helped create it? Are they simply responding to teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts -- and wallets -- of America's youth?
Director
Barak Goodman
Director
Cast
Ann Powers
Todd Cunningham
Douglas Rushkoff
Mark Crispin Miller
Dee Dee Gordon
Rob Stone
Brian Graden
Jimmy Iovine
Dave Sirulnick
Malcolm Gladwell
Robert Mcchesney
Crew
Michael H Amundson
Avid Editor
Michael H Amundson
On-Line Editor
Steve Audette
Editor
Stephen Balliet
Sound
Alexandra Baltarzuk
Sound
Lisel Banker
Associate Producer
Megan Berlin Alderson
Assistant Editor
Don Blackburn
Camera
Martin Brody
Music
Jennifer Brown
Post-Production Supervisor
Marrie Campbell
Editor
Ann Collins
Editor
Mason Daring
Music
Lee Ann Donner
Other
Ken Dornstein
Story By
Rachel Dretzin
Writer
Rachel Dretzin
Producer
Robert Elfstrom
Camera
David Fanning
Executive Producer
Patricia Giles
Post-Production Coordinator
Patrick Giles
On-Line Editor
Barak Goodman
Producer
Barak Goodman
Camera
David Hocs
Sound
Don Lenzer
Camera
John Macgibbon
Avid Editor
Tim Mangini
Production Manager
Erin Martin Kane
Technical Operations Manager
Stephen Mccarthy
Camera
Jennifer Mccauley
Other Writer
David Mcjunkin
Sound
John Memoli
Assistant
Paul Mertens
Music
Douglas D Milton
Unit Manager
Peter A Nelson
Camera
Karen O'connor
Editor
Robin Parmelee
Line Producer
Rob Rainey
Camera
Greg Rothchild
Sound
Jaime Roy
Camera
Douglas Rushkoff
Consultant
George Shafnacker
Sound
Joel Shapiro
Camera
Benjamin Soreff
Production Assistant
Buddy Squires
Photography
Jim Sullivan
Sound Mixer
Mary Sullivan
Other
Michael Sullivan
Executive Producer
Sharon Tiller
Segment Producer
Susan Voelz
Music
Louis Wiley Jr
Executive Editor
Thomas Yore
Camera
John Zecka
Sound
Film Details
Also Known As
138 Billion-Dollar Teen, The, Frontline (02/27/01), Merchants of Cool
Genre
Documentary
Release Date
2001
Technical Specs
Duration
60m
