Started West Coast Choppers in a friends garage without any partners or loans
Appeared in the Discovery Channel's "Motorcycle Mania" documentary, which chronicled his everyday life
Debuted "Monster Garage" on the Discovery Channel
Opened the Cisco Burger restaurant, a 50's style burger stand named after his Pit Bull
Began the nationally published Garage magazine
Produced the Discovery Channel Special "History of the Chopper"
Appeared on the second season of "Celebrity Apprentice" (NBC)