Seth Herzog was the definition of a "comedian's comedian" - a performer who not only drew praise from his fellow stand-up talent, but also nurtured both established and new talent through his critically praised New York show, "Sweet." A fixture on the New York comedy scene since the early 1990s, Herzog's productions eschewed the formality and high prices of mainstream comedy clubs by presenting a looser, more unstructured format where comedians and actors could offer stories, monologues or character portrayals in addition to traditional joke-driven sets. Herzog parlayed his popularity with other comics into minor turns on network television as well as a regular turn as the warm-up comic and occasional performer on "Late Night with Jimmy Fallon" (NBC 2011-2014). His ability to spot and highlight talented performers, as well as his own unique comic sensibilities, made Seth Herzog a valuable figure on both the underground and high-profile comedy scenes.
Raised in Princeton, New Jersey, Seth Herzog relocated to New York City in 1994, where he began performing on the city's comedy club circuit. He soon launched his own showcase, "The Industry Room," which established his informal approach to stand-up shows. When the production shut down, Herzog kept himself afloat through acting roles on television commercials, talk show appearances and minor roles in independent features like "Safe Men" (1998) and "In the Weeds" (2000). Herzog continued to perform stand-up in New York, where he found regular work as a host of a burlesque show at the Slipper Room. In 2003, he founded "Sweet," a casual comedy laboratory of sorts where comedians and comic performers could work out new material or entertain the crowd with stories or performances.
"Sweet" soon became a focal point for the alternative comedy scene in both New York and Los Angeles, with major talent like Paul Rudd, Ed Helms, Zack Galifianakis and Donald Glover appearing regularly on stage. In addition to overseeing "Sweet" and regular touring as a stand-up, Herzog continued to appear in features and on television, including "The Baxter" (2005) for his childhood friend, actor/writer/director Michael Showalter, and a 2010 episode of "30 Rock" (NBC 2006-2013). In 2011, Herzog became the warm-up comic for "Late Night with Jimmy Fallon," while also appearing regularly in sketches.