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Walter Wanger's Vogues of 1938

Walter Wanger's Vogues of 1938(1937)

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NOTES

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At the end of the opening credits, the following statement appears: "We wish to thank the following for their many creative contributions to this production: Jaeckel, Inc. for furs; Irene-for Miss Bennett's Wardrobe; Omar Kiam-for the Fashion Shows and Miss Vinson's Wardrobe; Max Factor-for Color Harmony Make-up; Sally Victor-for a great many of the hats; John-Frederics-for the hats and accessories in the Fall Fashion Forecast; Trabert & Hoeffer Inc. "Mauboussin Jewels" for the jewelry; I. Miller & Sons-for shoes; And the many others whose creative efforts have found expression in this motion picture." According to Hollywood Reporter, Helen Taylor designed the clothes in the opening sequence and the lighting idea for at the Rayon Ball.
       This film was reviewed under the title Vogues of 1938. It originally was to be titled Vogues of 1937, but the year in the title was changed due to a late release date, according to a Hollywood Reporter news item. The film had its preview on August 2, 1937 at Grauman's Chinese Theatre in Hollywood. Reviews praised the quality of the color and predicted that the film would make Technicolor a box office asset. According to contemporary sources, Walter Wanger, who produced the first three-color Technicolor outdoors feature, The Trail of the Lonesome Pine planned this film more than two years earlier but waited until Technicolor was perfected before producing it. Contemporary sources note that samples of every cloth and fur were tested for their Technicolor reaction. According to the pressbook, production designer Alexander Toluboff had the idea to treat the background sets in grays and metallic hues to offset the foreground color. Models in the film included the Lucky Strike Girl, the Chesterfield Girl, the Lux Soap Girl and the Pepsodent Girl. Location shooting was done in New York City. Frances Langford is listed as a cast member in Hollywood Reporter production charts, but her participation in the final film is doubtful. Toluboff received an Academy Award nomination for his work on the picture. The song "That Old Feeling" was also nominated.