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The Velvet Touch was the debut film of Independent Artists, Ltd., a company formed by Rosalind Russell and her husband, producer Frederick Brisson. Leo Genn was borrowed from M-G-M for the production, while photographer Joseph Walker was borrowed from Columbia. According to a Hollywood Reporter news item, one of the largest and most complete theater sets ever built was used for the film and patterned after several New York theaters. The New York Times reported that the film's budget was $1,400,000. Rosalind Russell and Sydney Greenstreet reprised their roles in a January 10, 1949 Lux Radio Theatre broadcast.