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Angela Twitchell, daughter of Rufus Twitchell, the founder of Twitchell's Toothpaste, wants to work for the New York company, but her father is convinced that women have no place in business. Twitchell's is losing sales to rival Schmidts' Kleen-Wite, but Rufus is too old-fashioned to mount a full-fledged advertising campaign or to listen to any new ideas. Angela tries once more to help her father by bringing him an idea for cocktail flavored toothpaste, and when he refuses to listen, she takes the idea to Schmidt. He loves the idea and hires her under an assumed name to sell the product. Her first customer, Claudette Ruggles, the head of a chain of drugstores, is committed to Twitchell's because she is in love with Twitchell salesman Pat O'Connor. Angela finds Pat attractive, too, but only after business hours. On the road, she plans to outsell him. When she suspects that he is taking an early train in order to make a sale on board, she boards the train and beats him to the customer. Despite their professional competition, they fall in love, but Pat still does not know Angela's true identity. Back in New York, Pat and Rufus plan their strategy for the upcoming Chicago druggists' convention, but once again, Angela uses every tactic to steal sales away from Twitchell's. Pat accuses her of unethical behavior and refuses to see her again. Rufus and Schmidt discuss a merger, but plans are stalled until Angela, her secret revealed, reminds them that she owns the rights to Cocktail Toothpaste and will only turn them over to a merged company. That settled, she makes up with Pat.