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Maxwell Carstairs is hired by a syndicate to manage a small stock car racetrack and turn the sport into a lucrative gambling venture. In order to increase attendance at the track, Carstairs and newspaperwoman Georgia Clark invent a feud between Gary Regal and Bobby Goodwin, two drivers who grew up together, and who both love the same girl, Shelley Newman. At first, they ignore the fake newspaper stories, but their rivalry eventually becomes genuine. Despite growing crowds, the syndicate is dissatisfied with the project and applies pressure to Carstairs, who starts embezzling funds. Bobby's mechanic, Bowser Smith, finally reveals the truth about the journalistic lies, despite Carstairs' threat to expose Bowser's involvement in a fatal crash that drove him out of racing. When Bobby refuses to drive Carstairs' car at the International 500, Bowser replaces him only to be killed in a crash. Bobby decides to quit racing and settle down on a farm with Shelley, while Gary goes on to become one of the most successful stock car racers in the country. In addition, Gary's father marries Bobby's mother, and everyone is happy except Carstairs, who has been arrested for embezzlement.