Three sisters take their small inheritance and move from Kansas to California in search of rich husbands. To start with Pamela poses as a socialite and Moira and Elizabeth pretend to be her staff.

After the three Charters sisters, Pamela, Moira and Elizabeth, receive a small inheritance, they leave their Kansas chicken farm for Santa Barbara, California. At a fancy hotel, Pam poses as a wealthy socialite, with Moira playing her maid and Liz her secretary, in order to find a rich husband. They learn from bartender Mike Brophy that likely candidates are rancher Steve Harrington and Van Dam Smith, who comes from a socially prominent family. The next day, Pam arranges to meet Steve and Van, and the young men quickly become enamored of her. Both men accompany her on a whirlwind succession of dinners and dances and jealously fight for her attention. Meanwhile, Mike and Moira fall in love and become engaged. When the sisters realize that they are out of money and will be $100 short even if they check out the next day, Pam convinces Moira to borrow the money from Mike. Pam tells her suitors about her imminent departure, hoping that her announcement will induce one of them to propose. Liz accompanies Pam, Steve and Van on their dinner date and keeps Steve distracted long enough for Van to propose. Pam, who is really in love with Van, confesses to him that she is not wealthy and that she came to Santa Barbara to find a rich husband. He in turn reveals that his family is penniless and that he also came to seek a well-off spouse. Pam promises that their love will be wealth enough, but Van insists that she pursue Steve in order to realize her dream of a better life. Heartbroken, Pam returns to her room, while Van gallantly informs Steve that Pam is in love with him. Steve rushes to Pam and proposes, and after she accepts, the sisters prepare to drive with Steve to his ranch. While they are packing, Mike overhears them discussing their success and angrily denounces them as gold diggers. They lock him in the bathroom so that he does not inform Steve of their deception and then go to the ranch. There they meet Steve's high-spirited sister Miriam, and the next night, the young people go to a club. Van is also there, and Miriam flirtatiously invites him to stay at the ranch, much to Pam's dismay. Pam is more shocked the next day upon discovering that Miriam has hired Mike as a waiter. Mike admonishes the sisters to act like ladies or else he will reveal their schemes, and soon everyone is planning for the wedding, which is to be held the next day. After a celebratory party that night, Pam realizes her love for Van outweighs all else, and she rushes to his room. Van agrees that they must marry, and after Steve finds them kissing, he realizes that he is actually in love with Liz, with whom he has more in common than with Pam. Liz joyfully accepts Steve's proposal, and Moira reveals that she and Mike were secretly married the day before. Mike, who was working in Santa Barbara merely to "experience" life, informs his new sisters-in-law that he and his bride will be going to Montana, where he owns a huge ranch. The correctly paired couples laugh and embrace, while Miriam bemoans her still single status.