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As dancer Ginny Walker performs on stage, a veiled woman in the audience stands up, accuses Ginny of stealing her husband and then fires a gun at her. After Ginny collapses and is taken to her dressing room, the woman, Julia Westcolt, a friend of Ginny's, dashes backstage, discards her veil, and then congratulates her friend on their successful publicity stunt. When Ginny's press agents, Gus Crane and his son Junior, visit their client backstage, she brags about her feat and chides them for not being more creative in promoting her. Horrified at Ginny's brashness, Junior, a conservative Harvard graduate, chastises her and leaves the room. In his absence, Ginny conspires with Gus to teach his son a lesson. The next morning, when Junior arrives at the office, he finds Ginny seated at his father's desk and she coolly informs him that Gus has given her control of the business. Ginny scrutinizes the books and discovers that three of their clients, a restaurateur, a circus owner and the manager of a ballet, are unable to pay their bills. After accusing Junior of failing to promote them properly, Ginny conceives of the idea of combining the three talents in one tent under the rubric "Circus in the Sky." Circus in the Sky becomes a smashing success, and Ginny signs "The Great Gustafson," a wirewalker, as a client and bets Junior that she can make him front-page news. Ginny wins her bet when the papers headline Gustafson's death-defying plan to cross the 1,000-foot Royal Gorge on a wire cable, but Junior chides her for risking her client's life to achieve her goal. After Gustafson safely completes his challenge, Junior and Ginny return to their New York office, where Dan Lindsay, a retired Broadway producer, approaches them about selling his memoirs. Feeling sorry for the once illustrious but now impoverished producer, Junior welcomes Dan as a client. When Collins, the owner of the Plantation Club, hires Ginny to promote his club, she arranges for the acts to be projected on an outside wall of the club across from Times Square, thus causing a near-riot. The police then arrest Ginny for disturbing the peace and she spends the night in jail. Next, Ginny announces her new idea to hire Dan on a weekly salary to host the Gay Nineties Club. Junior applauds her for arranging a steady income for the elderly producer until he discovers that Ginny has secured ten percent of the club's profits for the agency and has hired Dan to exploit his loyal show business friends, including W. C. Fields, who has offered to perform for free. Angered by Ginny's selfishness, Junior gives Dan the agency's ten percent and then informs Ginny that he is leaving the business to re-enlist in the Army. After Junior re-enlists, Gus tells Ginny that he was hoping that she and Junior would fall in love. When Ginny protests that she thought that Junior loved Chloe Connor, the owner of the dancing horse Starless Night, Gus explains that Chloe was only a client and that Dan was concerned about her welfare because she had been forced to retire after a bad fall. To make amends, Ginny decides to perform with Starless Night and donate the proceeds to Chloe. After weeks of training, Ginny is ready to perform with the horse. On opening night, Junior, touched by Ginny's selflessness, appears backstage and proclaims his love for her.