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After his daughter Chris's graduation from finishing school, kindly veterinarian Edgar Mason looks forward to spending time with her. His plans are thwarted by his ambitious wife Martha, however, who has taught Chris to be a snob and think only of money and social position. Martha plans to take Chris to Honolulu in order to meet rich bachelors, and informs Edgar that he is not welcome to join them. A few weeks after Martha and Chris leave, Edgar reads in a newspaper society column that Chris is engaged to prominent Freddie Browning and will marry him in two weeks. Aghast, Edgar flies to Honolulu and meets Freddie, who is only six years younger than himself, and mistakes him for the father of Chris's fiancé. Martha clears up the misunderstanding, but Edgar, dismayed by Freddie's age and snobbishness, determines to prevent the union. While walking along the dock, Edgar spies a handsome young man flirting with some women. Edgar offers the man a hundred dollars to romance Chris and break up her engagement, but he refuses until he catches a glimpse of lovely Chris. Edgar thinks that the young man is a penniless fisherman, but actually he is Mike Lord, a wealthy sugar cane plantation owner. Mike's attentions to Chris incur Freddie's jealousy, and Freddie's unfounded suspicions induce Chris to break off their engagement. Mike falls in love with Chris, but her self-declared preference for a man with money troubles him. He convinces Alex Moreno, his business partner, to pretend to be the plantation owner and also romance Chris so that if she chooses Mike, he will know that it is because of himself rather than his money. Alex introduces himself to the Masons, and Martha finagles an invitation to tour the plantation. Mike pretends to be Alex' foreman, and as the days pass, the two friends compete for Chris' affections while the Masons cope with getting around the swampy, primitive plantation. Alex really falls in love with Chris and proposes to her. Mike then sends Alex a fake telegram stating that the sugar market is overloaded and the banks are demanding repayment of a $700,000 loan. Mike advises Chris to marry for love rather than money, and she accepts Alex's proposal despite his apparent poverty. After learning from Mike that the telegram was a fake, Alex sends himself another telegram revealing that he is not broke after all. Chris realizes that money really does not mean that much to her, and that she loves Mike. She chases after Mike, who is leaving the plantation, and declares her love for him. Later, Alex, Martha and Edgar wave goodbye as Chris and Mike sail away on their honeymoon, and Alex reveals that Mike owns the plantation.