A military school cadet wins a date with a French movie goddess, who happens to be the queen of the Mardi Gras Parade. The two fall in love, but then the movie studio wants to capitalize on it for publicity.
At the Virginia Military Institute in Lexington, Virginia, cadets Barry Denton and Tony Collins dream of dating French movie queen Michelle Marton. When they read a fan magazine describing Michelle's lovelorn life, the boys decide to stage a raffle in which the winner will invite Michelle as his date to graduation. Michelle is to be guest of honor at the Mardi Gras parade in New Orleans, and when VMI's regimental band is invited to join the parade, the cunning cadets see the perfect opportunity to approach the movie star. When the cadets' unenthusiastic roommate, Paul Newell, wins the drawing, the boys give him advice on handling women. In New Orleans, Michelle, accompanied by studio publicity agent Al Curtis and his assistant, Eadie West, complains that her schedule leaves her no time to relax or meet men. When the studio insists that she report back for filming the following day, Michelle rebels and refuses to waste her precious free time riding on a float. Donning a carnival mask, Michelle joins the revelers in the street and there meets Paul, who failing to recognize her as Michelle the movie queen, invites her to join him. Upon discovering that Michelle is missing, Eadie dresses in her costume and mask and takes her place on the float. As Paul and Michelle dine at a fancy restaurant, Paul confides that he won a date with a famous French actress in a raffle. Michelle then unmasks and introduces herself as Eadie. When Paul sheepishly explains that his roommates trapped him into inviting the glamorous actress to their graduation, Michelle is amused and tells Paul that she works at a cannery in Los Angeles. Soon after, reporter Ann Harris enters the restaurant, and recognizing Michelle, snaps a photo of the couple and files a story. After completing her duties on the float, Eadie goes searching for Michelle at a café, and there meets Tony, Barry and their other roommate, Dick Saglon, who have come looking for Paul. Tony pairs with Eadie while Barry romances dancer Torchy Larue, a studious-looking stripper, and Dick is attracted to Sylvia, a flirtatious coed. At the park, Paul invites Michelle to attend his graduation, and after she accepts, she excuses herself to go to a party, Before leaving, she promises to meet Paul later that night in the park after the party. Paul's three roommates and their dates converge at the French Market Café, and soon after, Paul arrives and notifies them that he wants to end "Operation Marton" because he met a girl. Eadie then offers to take Paul to a party where he can meet Michelle. When Eadie introduces Michelle, Paul feels betrayed and says he must leave because he has a late date. As Paul angrily waits at the park, Michelle runs into his arms. The next morning, while packing to return to Hollywood, Eadie speaks lovingly of Tony and Michelle of Paul. Back in Hollywood, the studio takes advantage of the newspaper headlines about the cadet and the movie star by announcing Michelle's engagement to Paul. At VMI, the cadets' lives are disrupted by Paul's notoriety, and Barry suggests that the whole affair was just a publicity stunt concocted by Michelle. Concerned about the effect the publicity has had on Paul's life, Michelle decides to go to Lexington to speak with him. There, Michelle apologizes to Paul, but when she offers to come for graduation, he tells her to forget they ever met. Paul returns to campus agitated, and when Eadie finds Michelle distraught in her hotel room, she realizes that the film star has fallen in love with the cadet and advises her not to let Paul go. At the graduation dance, Eadie dances with Tony, Barry with Torchy and Dick with Sylvia, while Paul watches, alone. When Michelle suddenly appears, Paul whisks her away, and she vows she will never let him go.