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Little Black Cloud, who calls himself "George Black," is the first Indian in recent times to enroll at Lombardy College, which was founded in 1847, according to a plaque, "to give the Indian nations of North America access to higher education." Upon George's arrival, football star Bob Hayner and his fraternity pals blindfold George and dress him in a nightgown, then encourage him to go into a women's physical science class and give a "war whoop." George obeys and the girls convulse in laughter. After Janet O'Hara, who owns the nightgown that the pranksters used, is drenched with a bucket of water meant for George, she berates Bob. Humiliated, George decides to leave, but he first takes his ripped trousers to the "Klassy Kampus Kleaners," which is run by the Ritz Brothers. Seeing that George carries a lot of money, the brothers convince him to stay in school. Meanwhile, Janet's father, Coach Tim O'Hara, is asked to resign because of his age by a committee of which Bob is a member. Bob, who is attracted to Janet, tells her that he has convinced the committee to change their minds, but at a dance, the dean announces her father's resignation, whereupon Janet slaps Bob. George, whom Janet has helped escape from Inez, a love-struck student, tells the Ritz Brothers that he would like to help the coach, but that he does not want to use his money, which he gets from oil wells in Oklahoma, because he wants people to like him for himself. The brothers offer to spend the money for him, and after purchasing massages, manicures, shoeshines, new clothes and cars, they give the college $50,000 on the condition that O'Hara be reinstated and that they be allowed to play on the football team. At practice, George tackles Bob, who makes a bigoted remark regarding him. George then runs back a punt for a touchdown and knocks Bob over. When Bob slugs George, O'Hara makes George the first-string quarterback. With George in command, Lombardy begins to win all their games by wide margins, despite the efforts of the Ritz Brothers, who invariably, though unintentionally, score points for the other side. At a victory bonfire before the big game with Midwestern, George, annoyed by Inez, tells her that in order to marry him, she must have a tattoo of a snake on her arm. Janet becomes convinced that Bob really did try to help, but she is dismayed when she sees him with his former girl friend Cuddles, who forces him to take her home by threatening to reveal that George used to play football in Oklahoma for an oil company team and therefore, because he was a professional, cannot play in college. On the train to Midwestern, Cuddles sees Bob with Janet and, using Bob's name, sends a wire to the Midwestern coach about George's past. When questioned, George admits playing for the oil team, but he says that he did it for fun and gave the money away. Nevertheless, he is deemed ineligible to play. The coach is about to kick Bob off the team for sending the wire, but Bob denies the charge and George says he believes him, so the coach relents. Bob makes an eighty-two-yard run to score a touchdown and then blocks extra point kicks, so that with five minutes remaining, the score is twelve to seven with Midwestern leading. After Bob collapses with a broken collarbone, the Ritz Brothers sneak onto the field and then proceed to commit penalties which drive their team back to their own six-yard line. Harry Ritz, however, catches his own pass and scores a touchdown just as the gun to end the game goes off. After Cuddles confesses, Janet kisses Bob, who is recovering. Inez shows George that she has the tattoo on her arm, but when George then ferociously kisses her, she tries to rub the tattoo off.