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Impertinent cowhand William Quincy Malone meets New York socialite Margo Thomas and her brother Bertie when the pair come to Texas to buy a string of polo ponies. After Margo and Bertie purchase "Lonestar," William's favorite horse, William begs to be allowed to escort him back East, but the ranch owner chooses Snifty, a simple-minded cowpuncher who is reluctant to leave Texas, to make the trip instead. William, intrigued by the glamour of polo playing, as well as the glamour of Margo, follows the Thomases back to their estate on Long Island, where he determines to become a star on the polo field. Upon his arrival at the Thomas' Edendale estate, William tries to woo Margo with a serenade, but Snifty undermines him by impersonating a beckoning Margo. When William playfully pushes Margo into the pool, mistaking her for Mabel, the Thomas' maid, she begins to drown. William saves her, but a photograph taken of the two immediately after the rescue makes its way into the newspapers, which speculate about a romance between the debutante and the cowhand. Mortified at the suggestion of an affair with William, Margo seeks to have him fired, but Minetta Thomas, Margo's aunt and the final authority on such matters, takes a liking to the imaginative and oddly charismatic young Texan and decides instead to promote him. When Aunt Minetta rejects Margo's request to sail the family yacht, Margo instructs the dockworkers to "rough William up," but William manages to fight them off and has the yacht dry docked. After knocking out a polo player on the field, William is eliminated from the game and leaves the estate in humiliation. He gets as far as Queens, where he meets up with Snifty, and he and his friend become successful at staging exciting polo matches between cowboys and Indians in a Wild West troupe. William finally gets his opportunity to display his polo prowess when his cowboy and Indian team plays the Edendale outfit that ditched him. Complications arise, however, when William, having become romantically involved with performer "Okay" Kinney, learns that Margo, who has softened toward him, has come to kindle their romance. Before the big match, Okay offers William her hand in marriage if he wins the game for her, but William, fearing that he will lose Margo forever if he wins the game, loses on purpose and becomes the victor of Margo's love.