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According to a July 1954 Hollywood Reporter news item, Charles K. Feldman initially purchased the rights to Samson Rafaelson's play, which he planned to produce under the Charles Feldman Group Productions banner. Feldman hired Roy Huggins to adapt the play and Jules Schermer to produce. In September 1955, Feldman sold the rights to Twentieth Century-Fox, according to a September 1955 ^Var news item. In November 1955, Susan Hayward was announced to play the role of "Hilda Crane," according to a November 1955 Hollywood Reporter news item. Hilda Crane was Herbert B. Swope Jr.'s first assignment at Fox and first film as a motion picture producer. Previously, Swope had been a successful producer-director of television programs, according to an October 1955 Los Angeles Examiner news item. The film's onscreen credits note that the campus sequences were filmed on the campus of the University of Nevada, Reno.