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Although a March 1956 "Rambling Reporter" item in Hollywood Reporter notes that Ida Lupino, Howard Duff, Charles Bickford and either Rita Moreno or Debra Paget were to be in the cast, none of those actors appeared in the film. That news item also adds that Robert Stevenson was to direct. A July 1956 Hollywood Reporter news item notes that Roderic Redwing was to work as an actor and technical advisor on The Halliday Brand, but his contribution to the released film has not been determined. According to another July 1956 Hollywood Reporter news item, the film was shot on location at Newhall, CA.