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While George White sells tickets to his musical revue, George White's Scandals , which is being held at the Apollo Theatre in New York City, Miss Lee, a visiting reporter, points out tobacco tycoon John R. Loraine and his spoiled daughter Barbara. Barbara is notorious for hiring male singers for her father's radio show in order to romance them. She has successfully hooked George's star attraction, Jimmy Martin, who will be making his first appearance on the Loraine Tobacco Hour in a broadcast from the stage that night. Jimmy's longtime partner, Kitty Donnelly, who is in love with Jimmy, is very unhappy with the situation, and she is comforted by her friend and fellow performer, Happy McGillicuddy, who is in love with her. To further complicate the romantic tangles, Happy is pursued by Patsy Dey, who is the beloved of Stew Hart, and in between their numbers, the foursome sigh and squabble over one another. After Kitty confronts Barbara, who is trying to persuade Jimmy to leave the show, she confides to Happy that she herself will leave the show if Jimmy does, which makes Happy threaten to do the same. This starts a chain reaction, and, with all of his stars determined to quit, George tries to find a solution. The show continues while George plots to demonstrate to Jimmy what kind of woman Barbara really is. George asks Stew to pretend to be a former intimate friend of Barbara's, but their ruse does not work and Jimmy decides to quit the show. He is discussing this with George when they see Barbara hugging a former boyfriend, wrestler Pete Pandos. Convinced now that Barbara is not the woman for him, Jimmy asks George to help square the situation with Kitty, whom Jimmy now realizes he loves. While George is orchestrating a grand finale for the show and the lovers, Happy finally agrees to marry Patsy. Jimmy and Kitty then begin their number "Sweet and Simple," which includes a pretend wedding ceremony. George has tricked Jimmy and Kitty into signing a marriage license, and, much to everyone's delight, the wedding ceremony is real and the couple is married on stage.