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When Mexican bandit Braganza and his men watch an American gangster movie, Braganza urges them to behave like the tough Americans, and a brawl starts in the theater, causing Chivo, a theater employee, to pacify the crowd with his mellifluous singing. Braganza recruits Chivo as his permanent entertainer, dressing him up as a bandit and forcing him to hold up an American couple, Bill Shay and Jane, who are crossing the border to get married. When Braganza learns the young man is the son of the wealthy B. Warden Shay, he holds the couple for ransom at his hacienda and leaves to contact American gangster Butch. The next morning, Bill, concerned only for his own safety, begs Jane to befriend Chivo, and with their help, Bill escapes. Chivo and Jane then spend the day falling in love. When Braganza returns, Chivo confesses his love for Jane and his part in Bill's escape, and Braganza stages a court-martial. The bandit Diego, however, breaks a self-imposed ten-year silence to protest Braganza's brute American behavior, and Braganza postpones Chivo's execution. Chivo and Jane then escape in her car and pick up Bill. He then drives off with Jane, leaving behind Chivo, who assumes the couple is already married. Butch hi-jacks Bill and Jane and returns them to the hacienda, hoping to collect Shay's ransom for himself. In town, Chivo gives himself up to the police, then sings to Braganza over the radio, begging him to return Jane to him and release Bill. Braganza defeats Butch and denounces the American gangster way, returning to a Mexican code of honor by offering the police the couple in exchange for Chivo and a fifteen-minute head start for himself. Back at the hacienda, Chivo and Jane are reunited, and Braganza, having kept his word, escapes from the police.