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According to a Hollywood Reporter news item, Peggy Dow was originally cast as "Judy Bream" but had to withdraw from the role when she could not finish the Samuel Goldwyn film I Want You (see below) in time. Joyce Holden, in her first starring role, replaced her. A July 1951 "Rambling Reporter" column in Hollywood Reporter announced that Scott Brady, who played expert rodeo competitor "Bart Eaton," had never ridden a horse before joining the cast.
The Hollywood Reporter review states that scenes from the film were shot at real rodeos in Cheyenne and Phoenix, as well as the Calgary Stampede and the Los Angeles Sheriff's Rodeo. Another Hollywood Reporter item includes Lee Lindsay in the cast, but his appearance in the final film has not been confirmed. Several real-life rodeo stars were cast in the film, including Casey Tibbs, Pete Crump, Bill Williams and Jerry Ambler. The film's world premiere, which took place in Omaha, NE on April 18, 1952, was a benefit for Omaha flood victims.