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Because newspaper and radio columnist Bert Keeler is told by his managing editor that he has to stop writing about "Blessed Events" and start digging up dirt, he goes after young Broadway producer and songwriter Bob Gordon. Gordon's new musical, Broadway Rhythm , is getting its backing from heiress Lillian Brent, who also wants to star in the show, and Keeler's column won't leave them alone. Gordon resorts to punching Keeler in the nose several times, but as the paper's circulation, and Keeler's salary, rise he keeps at it. During rehearsals, Bob's childhood sweetheart, Irene Foster, comes to his office, but he doesn't recognize her. She goes away, but when he finds the fraternity pin that he once had given her in his office, he tells his secretary, Kitty Corbett, to find her. She auditions for his show, but, even though he is attracted to her again, he tells her that Broadway isn't for her. She dreams of being a hit in his show, but Bob won't give her a chance and instead buys her ticket to go back home. Meanwhile, Lillian has gotten Bob to agree that if he doesn't find a prominent star for the show within two weeks, she can play the lead. As a gag, Keeler has been planting phony stories about a French musical star named Mlle. La Belle Arlette, and when Kitty uncovers the ruse, she helps Irene assume that identity. As Arlette, Irene wins Bob's enthusiastic approval to star in his show, despite Lillian's anger. Just as Irene's dreams are about to come true, however, Keeler calls, knowing that she is an impostor, and reveals that there is a real Arlette who is planning to sue the paper if the publicity does not stop. Irene convinces him to help her, though, and they go to Bob's cast party. When Arlette never shows up, and Irene dances, Bob realizes they are one and the same and that Broadway is where he and Irene belong.