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Finding themselves short of funds, Click Wiley, Ed Olson and his girl friend Gladys concoct a composite photo of the most beautiful women in Hollywood in order to win a beauty contest and its cash prize. The photo of the woman, whom they name Dawn Glory, wins, and for a while, despite pressure from reporters and advertisers, they are able to keep up the pretense that she exists. Stunt pilot Bingo Nelson falls in love with Dawn Glory's photograph and proposes marriage from his airplane. Meanwhile, the hotel chambermaid, country girl Loretta, has fallen in love with Bingo's picture, so when Click needs a real voice to answer Bingo's proposal over the air, she is willing to provide it. Slattery, a persistent reporter, discovers Click's confidence man background and threatens to tell everyone if he doesn't produce Dawn in person. In desperation, Click tells him the truth, that there is no Dawn Glory, but Slattery does not believe him. Click is in trouble until Gladys finds that Loretta has tried on the dress designed especially for Dawn. With her new hairdo, Loretta looks just like the photograph, so Click convinces her to impersonate Dawn for the advertisers, and they all become rich. Loretta is unhappy, however, because Click keeps her away from Bingo for fear that he will discover the truth. Click tries to have Bingo kidnapped, but Loretta asks her former fellow maid to bring him to her apartment. Bingo asks her to elope with him, and she agrees after telling him that she is not Dawn Glory. Before they can leave, the kidnappers break into the apartment and kidnap Loretta, but Bingo rescues her and they fly over town together announcing their engagement.