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After two years in the Army, Chad Gates returns to Hawaii, where he defies his wealthy and domineering Southern mother by refusing to take a job in his father's prosperous pineapple business. Instead, he goes to work as a guide for the tourist agency where Maile, his French-Hawaiian girl friend, is employed. His first assignment is to escort schoolteacher Abigail Prentace and four teenaged girls around the island. At a luau, Chad gets into a fight with a drunken tourist who has made advances toward one of the teenagers, and he is hauled off to jail. Later, Chad is reprimanded by his mother, who blames the row on Maile's influence. Maile, on the other hand, is suspicious of Abigail's interest in Chad; she is unaware that it is Chad's uncle, Jack Kelman, with whom the young teacher has fallen in love. All misunderstandings are resolved, however, and Chad and Maile plan to marry and open their own tourist agency. Chad's father, with the sly assistance of Uncle Jack, agrees to let Chad and Maile handle all the arrangements for his company's next convention on the island. Even Mrs. Gates is won over during the colorful Hawaiian wedding.