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According to Hollywood Reporter, Aurania Rouverol was signed to adapt the comic strip, with Gloria Blondell set to star and Sam Marx set to produce. Another news item in Hollywood Reporter notes that Stuart Erwin and Una Merkel were to star in the film. Modern sources note that Shirley Deane was originally cast as Blondie, but when she became ill, Penny Singleton replaced her, dying her hair blonde for the role. The film's animated credits anticipate a style that would become popular a decade later and establishes the film as a kind of domestic situation comedy (reflected in the series' titles) that would become the mainstay of television series in the 1950s. Singleton and Arthur Lake starred in all twenty-eight films in the Blondie series. According to modern sources, the studio lost interest in the series after the first fourteen pictures. After releasing two titles without Blondie's name, they stopped producing the series in 1943. However, audience response encouraged the studio to re-establish production through 1950. Between 1931 and 1951, Blondie was also heard on radio, starring Lake as "Dagwood" with Singleton, Alice White, Patricia Van Cleve and Ann Rutherford portraying "Blondie" at various times. This was followed by three short-lived television series in 1954, 1958, and again in the 1968-69 season. Lake was married to Patricia Van Cleve, who played opposite him as the radio "Blondie" for the last five years of the program. The Blondie series contained more films than any other series to date. Subsequent Blondie titles are: Blondie Meets the Boss and Blondie Brings Up Baby, both in 1939; Blondie Has Servant Trouble and Blondie Plays Cupid, both in 1940 (see below). In 1941 the studio produced Blondie Goes Latin and Blondie in Society. Other titles are: Blondie Goes to College (1942), Blondie's Blessed Event (1942), Blondie for Victory (1942), Footlight Glamour (1943), It's a Great Life (1943), Leave It to Blondie (1945), Life with Blondie (1946), Blondie's Lucky Day (1946), Blondie Knows Best (1946), Blondie's Holiday (1947), Blondie's Big Moment (1947), Blondie in the Dough (1947), Blondie's Anniversary (1947), Blondie's Reward (1948), Blondie's Secret (1948), Blondie Hits the Jackpot (1949), Blondie's Big Deal (1949), Blondie's Hero (1950) and Beware of Blondie (1950).