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Self-effacing Simpson Hightower leaves his small village after he loses his father's canning factory to Stephen Douglas, who also wins Simpson's plump girlfriend Tiny. Simpson then goes to work in a New York provisions office along with stenographer Hope and office boy Jimmy. Hope and Jimmy scheme to introduce Simpson as a silent partner when the Danish consul proposes a large contract. After a series of errors, Simpson is discharged and persuaded by his friends to return to his home town posing as a successful businessman accompanied by his secretary, "Pep," and valet, Jimmy. With their help, Simpson manages to get the Danish contract and buy his factory back. He also outgrows his love for Tiny, who has gained even more weight, and recognizes his love for "Pep."