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Robert McNeil, Sr., the ruthless and efficient head of Consolidated Steel, is temperamentally opposed to his son, leader of a jazz orchestra and full of life. In a stormy interview, McNeil, Sr., tells his son, who objects to his business tactics, that "all is fair in love, war, and the steel business." En route to a lawn party given by Elsie Graham, daughter of one of McNeil's business associates, McNeil, Jr., aids Helen Blake, owner of a rival mill, in quelling an incipient strike and falls in love with her. Unaware of his identity, she offers him a job as superintendent of her plant, arousing the enmity of Price, who has designs on Helen. McNeil, Sr., tries to crush the rival firm. To prove his loyalty, Robert outwits his father in buying Van Der Vetter's steel process and consequently is denounced by his father. McNeil, Sr., relents, however, when the young couple are united, bringing about a combination of interests.