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When her boyfriend, Jimmy, forgets a date, Tessie McGuire, a department store clerk, attends a party at the studio of Robert Brandt where she makes a hit with impersonations. There Riccardi offers her a job impersonating a Russian countess in his style emporium. While she is fighting off suitors, Jimmy becomes successful with his automobile invention; but when he returns to find Tessie wealthy in gowns he accuses her of being "manhandled." Repenting her mistake, she is forgiven when he realizes her true feelings.