Black Sparr, a hard-fighting, hard-drinking rancher, puts his son, Rance, through rigorous experiences to learn the ways of men. Rance thinks himself in love with Vivian Morrow. Vivian, an ambitious girl, longs for a life of finery away from the ranch and succumbs to the proposal of Braden, who offers her luxury. Rance turns to drink and is revived by Kate, a town girl, who is kidnaped by gang leader Gregg but then is rescued in a showdown. Back on the ranch, Rance and Kate start a happy life, while Vivian and Braden are bitter and unhappy.