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Prior to the feature release, Stage and Screen Productions released a serial version of Custer's Last Stand through state rights exchanges starting January 2, 1936; the first episode was five reels and was followed by fourteen two-reel episodes. Hollywood Reporter announced on January 23, 1936 that the serial was to be distributed by RKO in India, and was set for release in fourteen countries. This film was compiled from the first of three Weiss-Mintz serials. The second serial, The Clutching Hand, was also released as a feature, but the third, The Black Coin was released only as a serial. In March 1936, Hollywood Reporter stated that Lloyds of London was involved in a lawsuit filed by Western Costume Company over props and scenery that were stolen while the production was on location at Vasquez Rocks in the Angeles National Forest. No reviews were found for the feature, although Motion Picture Herald reviewed the first three chapters of the serial on November 30, 1935. Modern sources list the following additional cast members for the serial, although some of the actors May not have appeared in the feature: Whitey Sovern, Buddy Fisher, Charles Hunter, William Hunt, White Feather, Walter Gable, Bill Thompson, William Bartlett and Red Star Cody.
Other films based on General Custer include the 1909 Selig Polyscope film On the Little Big Horn or Custer's Last Fight, starring Paul McCormick, Jr.; the 1916 Vitagraph film Britton of the Seventh directed by Lionel Belmore and starring Darwin Karr and Charles Kent; Custer's Last Fight, a 1925 re-issue of a Thomas Ince film, and the 1926 Universal film The Flaming Frontier, directed by Edward Sedgwick and starring Hoot Gibson and Anne Cornwall (see below) and the 1941 Warner Bros. film They Died with Their Boots On, directed by Raoul Walsh and starring Errol Flynn and Olivia de Havilland (see below). There was also a the 1968 U.S.-Spanish co-production Custer of the West, directed by Robert Siodmak and starring Robert Shaw, Mary Ure and Robert Ryan; and the 1991 ABC Television film Son of the Morning Star, directed by Mike Robe and starring Gary Cole, Rosanna Arquette and Dean Stockwell.