Diminutive Danny DeVito, as both actor and director, skewers television, the ratings system, big business and anything else that gets in the way in this first movie-for-television made for The Movie Channel, playing New Jersey trucking magnate Vic DeSalvo, who breaks into television by having the worst idea ever to come down the pike accepted by a disgruntled, just-fired TV progamming chief. The neophyte's script becomes the biggest hit in television history and Vic DeSalvo becomes the industry's darling.

A sympatic mafioso uses the help of his girlfriend to manipulate the audience of a small tv program, thus becoming a star.