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Peter Jones, a Texas cowboy, arrives in New York with his life savings, which he hopes to invest in a Broadway play in order to make a lot of money for himself and his mother. When theatrical producer Sam Lehman and his partner, McLure, hear of Peter's desire, they eagerly sell him forty-nine percent of their latest venture. Peter is especially interested because he hopes he will get to know Lehman's attractive secretary, Ruth, during the production. Ruth is touched by Peter's devotion to his mother, but she thinks he is a bit of a fool as the production is sure to be a failure. She is proved correct during the out-of-town tryouts. The play is a flop, and Lehman and McClure decide to close it. Ruth is furious at their treatment of Peter and quits. To keep her on, Peter offers to buy out the other two partners and sells his forty-nine percent of the play to the hotel manager to get the necessary money. While appearing in New York, they don't have enough money to retrieve their costumes, so Peter suggests that they use some old costumes from a Shakespearean play. The lead actress refuses to wear them, so Ruth goes on in her place. The audience takes the whole thing as a satire, and the show is an enormous success. When Peter refuses to pay protection money to some racketeers, however, Ruth is kidnapped. Peter rescues her and they then take their earnings, move to Texas and have triplets.