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Young New York TV director Ted Grover quarrels with his ex-wife and boss, known professionally as A. G. Bannister. Although A. G., a producer, is still in love with Ted, her executive manner has driven him to break his IBS contract and head for the West Coast. En route, he is caught in traffic in Norburg, Missouri, where the college crowd is preparing for their Saturday night hootenanny. After seeing Billy-Jo Henley perform, and impressed by the enthusiasm of the crowd, Ted wires his agent, Steve Laughlin, to come to Norburg to evaluate the group for a new TV series. After notifying A. G. of Ted's whereabouts, Steve arrives, meets Billy-Jo, and falls in love with her. Ted returns to New York and sells his idea to a rival network. Their star-studded hootenanny show is highly successful on television, and A. G. (now jobless because she allowed the rival network to grab the idea) comes to congratulate Ted. They reconcile and join Billy-Jo and Steve in a happy hootenanny.