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Londoner Max Clement and his father Florian are impoverished, but handsome and charming, enabling them to eek out a paltry living off rich women. Florian tries to convince Max to make a good marriage with a rich woman to ensure his future, but Max always cancels at the last minute to romance prettier, but poorer women. When he meets the wealthy Lady Joan Culver, who is plain, but very kind, she takes him to a party at her home, where he meets the beautiful Mrs. Rosine Brown, a Viennese widow, with whom he falls immediately in love. The next day, at Ascot, he tells her he loves her and later, at her London house, proposes. When she finds out that he is poor, she refuses to marry him, preferring the dull, but wealthy Sir George Kelvin. Though he pretends to leave when Sir George comes, he sneaks upstairs and Rosine finds him in her bed. She then confesses to him that she is also impoverished and in need of a good marriage, and will not marry him, even though she loves him as much as he loves her. Max again pretends to leave, then again sneaks back into her room and kisses her passionately until she relents and promises to marry him. The next evening, Max introduces her to Florian, who advises against the moneyless match, but wishes them well. He then plays chemin de fer and loses his chance at a 5,000 pound win and goes 4,500 in debt. He has to write a bad check to cover the debt and in desperation plans to kill himself, but is stopped by Max. To prevent his father from going to jail for check fraud, Max decides to marry Joan, who will settle the debt. At the announcement of the engagement, Rosine is shocked to find out that Max has jilted her for Joan. Later, at a dinner party, Max becomes jealous when Rosine plays up to Paul, a handsome Russian prince. He feels compelled to tell Joan that he loves Rosine, and she decides she can't marry him or take the money back, even though she admires his honesty. Joan then tells her friends that the engagement announcement was a joke and that Rosine and Max really love each other. An embarrassed Rosine then runs off, followed by Max, who insults, then slaps her and reveals why he needed Joan's money. He then runs out of Joan's house, and encounters Florian, who says he has just married the elderly, but wealthy Lady Ridgway, thus solving his financial problems. As Max drives off, Rosine chases after him and they finally admit that they love each other.