At a Mexican resort, a fast-talking magazine editor woos the dancer he's trashed in print.

Larry MacArthur, the editor and publisher of a New York magazine, has become engaged to gold-digging Clara. To save him from his approaching marriage, his partner, Harold Brandon, brings him secretly to Agua Caliente in Mexico for a vacation. Larry is determined to return to Clara and New York until he spots attractive Rita Gomez. Not knowing that she is dancer La Espanita, the recipient of one of Larry's bad reviews, Harold hires Rita to help him keep Larry in Mexico. At first she is insulted that Harold would imagine she is for sale, but when she learns who Larry is, she plans to make him fall in love with her as revenge. As Rita and Larry get acquainted, however, they both fall in love. Rita offers to dance for free and, just before her performance, hands Larry a copy of his review. When he realizes what happened, Larry apologizes, swearing that she is the only woman he ever loved. Just as they are about to kiss, Clara, who has followed Larry to Mexico, walks through the door. Misunderstanding, Rita leaves. Larry pursues Rita while Clara and Harold follow in another car. Clara, learning of Harold's wealth, takes advantage of their arrest by the police and marries him, clearing the way for the marriage of Rita and Larry.