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C. R. MacNamara, a fast-talking Coca-Cola sales representative in West Berlin, is attempting to introduce the beverage behind the Iron Curtain, hopeful that such a coup will result in his promotion to head of European operations. His hopes are dashed, however, when he learns that his company is not interested in dealing with the Russians; instead, he is ordered to chaperone his boss's daughter, 17-year-old Scarlett Hazeltine, during her 2-week stay in Berlin. The girl's visit lasts 2 months, in which time she secretly marries Otto Ludwig Piffl, a beatnik Communist from East Berlin. MacNamara learns the horrifying news at the same time he receives word that Hazeltine is arriving in West Berlin the next day. Frantic, MacNamara plants on Otto a copy of the Wall Street Journal , which gets him arrested by the East German police. After arranging to have the marriage certificate removed from official files, MacNamara learns that Scarlett is pregnant; aware that he must present Hazeltine with an ideal son-in-law, MacNamara gets Otto out of the East Berlin jail, buys him a royal title, and converts him into a well-groomed capitalist. He is so successful that Hazeltine decides that Otto is the man to head Coca-Cola's European operations; MacNamara must settle for a vice-presidency in the Atlanta office.