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An 8 August 1956 Hollywood Reporter news item stated that Jane Russell's company, Russ-Field, which she owned with husband Robert Waterfield, had purchased the rights to the newly published novel That Fluffy Pink Nightgown [sic] as its next production for United Artists release. The novel dealt with the kidnapping of a movie actress. Some sources, including Russell's autobiography, state that the film was inspired by the purported kidnapping of real-life movie actress Marie "The Body" McDonald, then married to shoe store mogul Harry Karl. However, the book had been published and the film was already shooting well before McDonald's alleged abduction in early January 1957. Los Angeles Times reported on January 14, 1957 that a copy of the novel had been found in McDonald's home. No one was ever convicted of the McDonald "kidnapping," and contemporary and modern sources doubted that a crime had taken place.
Exteriors for The Fuzzy Pink Nightgown were filmed in Malibu, Santa Monica, Westwood and at the original Los Angeles International Airport on West Imperial Highway. According to a January 1957 Hollywood Reporter news item, portions of the film were shot on Zuma Beach and Paradise Cove. After her kidnapping, "Laurel" is given a demure, fuzzy nightgown to replace the evening gown she was wearing for the premiere.
In her autobiography, Russell stated that director Norman Taurog, who had made a number of films with Dean Martin and Jerry Lewis, had tried to interest Martin in playing the role of "Mike." Although their appearance in the film has not been confirmed, Hollywood Reporter news items add Richard Geary, Barbara Marshall, Jane Burgess and Carmen Nisbet to the cast.