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Alice Fisher, the daughter of a small town grocer, goes to college on the money that her father has borrowed on his store. She arrives in time for "rush week," during which every girl hopes that some sorority will make the coveted nod in her direction. At Mrs. Dawson's rooming house, Alice meets her roommates, Dotty Spencer and Merle Scott. Dotty, a sophomore, has a healthy contempt for sororities, but Merle's self-esteem depends upon being asked to join one. On campus, Alice meets handsome football hero Bill Loomis, who falls in love with her and determines to make her well-respected. After Bill tricks all the sororities into believing that Alice's father is a wealthy chain store mogul, Alice suddenly is swamped by attention from all the houses and finds herself invited to a round of parties. Meanwhile, Alice has written to her father that she needs more money in order to live up to her newfound popularity, and he decides to sell his store and move to the distant college town to be near his daughter. Disillusionment with her new life sets in when Alice mingles at a party during parents' night and realizes that she cannot compete with the wealthy and prominent people there. The final blow comes when she realizes that the sorority crowd only favored her because they thought she was rich. The arrival of her father and her subsequent shame at his presence in the company of her snooty acquaintances open Alice's eyes and cause her to foreswear the exclusive sorority cliques. When the bids arrive, Merle is devastated that she has not been asked to join, prompting Mr. Fisher to lecture her about the importance of being true to oneself. Alice rejects her own bid to the Gama house, feeling quite content to remain in the company of her father, her friends and boyfriend.