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At a winter resort in Lake Placid, New York, fortune hunter Grace Herbert is confronted by Joseph Shawhan, the father of her latest victim. Shawhan, a newspaper publisher, threatens to write an expose about Grace's reliance on breach of promise suits to finance her life unless she breaks her engagement to his son. After agreeing to Shawhan's demands, Grace, who is past her prime gold digging days, is admonished to settle down by her faithful maid Josie. Almost broke, Grace instead pawns her jewels to finance a new fortune hunt in Miami. There, she meets Ellen Daly when the young girl faints from hunger on her doorstep. When Ellen begs Grace for a job, Grace proposes that she teach Ellen to "manage men for profit" instead. After cementing their partnership, Grace decides to drive to Chicago, where she plans to introduce her surrogate to Bill Vincent, a wealthy older man. When their car breaks down along the highway, the women are rescued by Texan Tom Dice, who changes their flat tire. Tom, who is bound for Chicago to sell some cattle, suggests that Ellen meet him once they reach the city, but Grace disapproves of the "cowboy." In Chicago, Grace entices a reluctant Bill by promising to introduce him to her "little niece." Grace then coaches Ellen about how to handle the older man, and her strategy soon pays off with a shower of gifts and jewels. Grace's campaign culminates with her threatening Bill with a breach of promise suit and coercing him into writing Ellen a check for $50,000 to drop the suit. The three women then move to fresh hunting grounds in New York, where Grace introduces Ellen to the wealthy Van Pasen. While attending a concert with Van, Ellen meets Tom, who has come to New York for a cattlemen's convention, and the two begin dating. Grace disapproves of Tom's courtship of Ellen until she learns that the "cowboy" is worth $11,000,000. Grace's news about Tom's wealth upsets Ellen because she has fallen in love with him and is afraid of using him for his money. Consequently, when Tom proposes to her, Ellen runs away and Grace decides to land him on the rebound. One day, Van is taking a steam bath when he overhears Bill, who is visiting New York, lament about being taken by a breach of promise suit. Discovering that they have both been victims of Grace and Ellen, the two men visit Grace, who bamboozles them into paying her bills. After Grace pries a proposal from Tom, she is visited by his mother. Mrs. Dice informs Grace that although she is aware of her shady past, she will condone her son's marriage if Grace truly loves him. Mrs. Dice's benevolence forces Grace to recognize her own selfishness, and she finally tells Tom that Ellen is living in Miami and urges him to go after her. Touched by Grace's sacrifice, Mrs. Dice offers to introduce her to Tom's eligible bachelor uncle Fred.