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Brief Synopsis
An unexpected member of the executive board of an advertising firm is accidentally put in charge.
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Synopsis
Putney Swope is the token black man on the executive board of a large Madison Avenue advertising agency. During a promotional meeting, the elderly company chairman, while addressing the board, drops dead of a heart attack. The other board members vote to elect a successor and, through a company rule which prohibits voting for oneself, Swope wins by a landslide. Putney promptly replaces all the white board members with blacks (leaving one token white man), renames the agency Truth and Soul, Inc., and refuses accounts for commercials on liquor, cigarettes, and war toys. Truth and Soul revolutionizes television advertising by creating shock-effect commercials for such products as Face-Off Acne Cream and Ethereal Cereal. The agency's unorthodox policies are regarded by the President of the United States, Mimeo, a marijuana-smoking midget, as a serious threat to his vested interests. As cash deposits accumulate in the Truth and Soul basement, dissidents in the agency threaten Putney's authority. Putney meets with Mimeo, who tells him that unless Truth and Soul begins advertising liquor, cigarettes, and war toys, as well as promoting the unsafe "Borman Six" German roadster, the government will picket Truth and Soul. Following an assassination attempt by a white messenger boy who has been continuously abused by Putney and his staff, Putney abandons the agency, dressed in Castro garb and carrying a sack of money. As he does so, a dissident Arab tosses a Molotov cocktail into the plexiglass vault containing the company loot--and all of Truth and Soul's cash assets go up in smoke.
alan fuller
Putney swopr, oh yeh!
In these days of political correctness 'Putney Swope' is a must see! Nothing is sacred. Mel Brooks would blush. It's ...
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