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|Also Known As:||Steven Golin||Died:|
|Born:||March 6, 1955||Cause of Death:|
|Birth Place:||Profession:||Producer ... producer line producer photographer|
Former photographer turned producer who teamed up with Icelander Sigurjon 'Joni' Sighvatsson to found Propaganda Films, a small independent firm which gained a comfortable foothold in the entertainment industry by producing music videos and video-style commercials for TV. By 1990 Propaganda was producing about one out of every three music videos made in the United States, yielding revenues of about $20 million a year for the company. Golin and Sighvatsson played a key role in making stars of rock acts like Guns'n'Roses and have been much in demand by everyone from Bruce Springsteen to Prince.
Golin and his partner later moved into feature and TV production, bringing with them some of their video clientele (such as Madonna, whose documentary feature, "Truth or Dare" 1991, they produced). The ebullient duo also established a felicitous working relationship with David Lynch, producing his 1990 film "Wild at Heart" and contributing to his cult TV series, "Twin Peaks". Propaganda's ever-expanding projects have included the popular Fox TV series "Beverly Hills, 90210" and, as Golin has noted, "Even though you can't do everything, you can have access to most of the genres in the business. We think that's going to be the nature of things in the 1990s--finding a niche and carving a place out for yourself."
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