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Joni Sighvatsson

Joni Sighvatsson

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Also Known As: Sigurjon Sighvabson, Sigurjon Sighvatsson Died:
Born: June 15, 1952 Cause of Death:
Birth Place: Iceland Profession: producer, director

Biography CLOSE THE FULL BIOGRAPHY

Co-founder of the high-octane independent Propaganda Films, which, by 1990, was producing 1/3 of the music videos made in the United States and enjoying similar success in feature films (Madonna's "Truth or Dare" 1991) and with both TV commercials (Calvin Klein's "Obsession", directed by David Lynch) and series (Fox TV's "Beverly Hills 90210").After completing studies at Berkeley on a Fulbright Scholarship, the Iceland-born Sighvatsson met aspiring producer Steve Golin while both were studying at the American Film Institute. Together the two founded Propaganda and carved a very comfortable niche for themselves in music videos, a business scorned by many in Hollywood. Sighvatsson and his partner ran with this opening all the way to the bank, garnering revenues of $20 million on music videos alone by the early 1990s and clients ranging from Janet Jackson to Fleetwood Mac. Their subsequent expansion to feature films and TV has increased Propaganda's take to upwards of $80 million and led to such acclaimed offbeat fare as Lynch's "Wild at Heart" (1990) and "Heat Wave" (1990), a TV-movie about the Watts race riots of the 60s.

Co-founder of the high-octane independent Propaganda Films, which, by 1990, was producing 1/3 of the music videos made in the United States and enjoying similar success in feature films (Madonna's "Truth or Dare" 1991) and with both TV commercials (Calvin Klein's "Obsession", directed by David Lynch) and series (Fox TV's "Beverly Hills 90210").

After completing studies at Berkeley on a Fulbright Scholarship, the Iceland-born Sighvatsson met aspiring producer Steve Golin while both were studying at the American Film Institute. Together the two founded Propaganda and carved a very comfortable niche for themselves in music videos, a business scorned by many in Hollywood. Sighvatsson and his partner ran with this opening all the way to the bank, garnering revenues of $20 million on music videos alone by the early 1990s and clients ranging from Janet Jackson to Fleetwood Mac. Their subsequent expansion to feature films and TV has increased Propaganda's take to upwards of $80 million and led to such acclaimed offbeat fare as Lynch's "Wild at Heart" (1990) and "Heat Wave" (1990), a TV-movie about the Watts race riots of the 60s.

Filmographyclose complete filmography

CAST: (feature film)

VIEW THE FULL FILMOGRAPHY

Milestones close milestones

1978:
Moved from Iceland to the USA
:
Met Steve Golin at American Film Institute (AFI)
:
Made a screen version of the William Inge play, "The Glory in the Flower" while at AFI
:
Directed Iceland's stage production of "Little Shop of Horrors"
1983:
First worked professionally with Golin on the feature film, "Nickel Mountain"
:
Worked as an associate producer (along with Golin) on two low-budget features for the Patel/Shah Film Group, "Hard Rock Zombies" (1983) and "American Drive-In" (1985)
1985:
Founded Propaganda Films with Golin
:
Served as producer and executive producer on over 150 music videos and advertisements for performers such as Madonna, Janet Jackson, Don Henley, Prince and Guns N'Roses, and sponsors including Nike, Pepsi, Coca Cola and Reebok
1987:
Co-produced (with Golin) first feature film, "Private Investigations"
1988:
Co-produced (with Golin) first feature for their Propaganda Films, "The Blue Iguana"
1990:
Co-executive produced TV-movie for TNT, "Heat Wave"
:
Acted as producer of popular Fox-TV drama series, "Beverly Hills 90210"
1991:
Produced film in his native Iceland without Golin, "Ryd/ Rust"
VIEW ALL MILESTONES

Education

AFI Conservatory: Los Angeles , California -
AFI Conservatory: - 1981
University of Iceland: - 1978
Center For Advanced Film Studies, American Film Institute: - 1981
University of California at Berkeley: Berkeley , California - 1981

Notes

Sighvatsson's name is pronounced "sig-VAT-son".

Companions close complete companion listing

wife:
Sigridur Thorisdottur. Had two.

Family close complete family listing

father:
Sighvat Karlsson. Raised Turco as a single parent.
mother:
Sigurborg Sigurjonsdottir. Had five.
son:
Thor Snaer Sigurjonsson. Had three; survived him.

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