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Ron Rich

Ron Rich

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  • The Fortune Cookie - Pressbook

    Here is the campaign book (pressbook) for Billy Wilder's The Fortune Cookie (1966), starring Jack Lemmon and Walter Matthau. Pressbooks were sent to exhibitors and theater owners to aid them in publicizing the film's run in their theater.

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  • The Fortune Cookie - Lobby Card Set

    Here is a set of Lobby Cards from Billy Wilder's The Fortune Cookie (1966), starring Jack Lemmon and Walter Matthau. Lobby Cards were 11" x 14" posters that came in sets of 8. As the name implies, they were most often displayed in movie theater lobbies, to advertise current or coming attractions.

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